OUR SERVICES
Market Research Expertise
Voice Of The Customer (VOC)
In-depth customer research to measure company performance and/or level of interest in new products and services. VOC efforts are often "introduced" - i.e., conducted on behalf a company looking to gauge customer satisfaction.
Growth
Strategy
Evaluating new markets / geographies (i.e., which end markets or geographies can the company benefit from? What is required to succeed?)
Lenox also has experience in evaluating which segments, channels, and products are most attractive for continued growth in existing markets.
Strategic Assessment
Lenox Research supports clients’ strategic planning efforts by analyzing internal company performance and market positioning. Lenox has extensive experience identifying and evaluating specific operational improvements including sales force / marketing effectiveness, company performance / strength of customer relationships, and competitive intelligence.